{"product_id":"platinum-lighting-shampoo","title":"Platinum Lightening Shampoo 250 ml \/ 8.45 fl oz","description":"\u003ch3 data-section-id=\"bl7h0i\" data-start=\"0\" data-end=\"50\"\u003eJanMarc Professional Lightening Shampoo – 250 ml\u003c\/h3\u003e\n\u003ch3 data-section-id=\"ro7fmi\" data-start=\"52\" data-end=\"108\"\u003eBrighten Gray, Silver, and White Hair with Every Wash\u003c\/h3\u003e\n\u003cp data-start=\"110\" data-end=\"315\"\u003eMaintain beautifully bright, cool-toned hair with \u003cstrong data-start=\"160\" data-end=\"203\"\u003eJanMarc Professional Lightening Shampoo\u003c\/strong\u003e, a specialized clarifying shampoo designed to neutralize unwanted yellow tones in gray, silver, and white hair.\u003c\/p\u003e\n\u003cp data-start=\"317\" data-end=\"639\"\u003eFormulated for hair with \u003cstrong data-start=\"342\" data-end=\"371\"\u003e50% or more gray coverage\u003c\/strong\u003e, this gentle yet effective shampoo helps eliminate brassiness while cleansing the hair and scalp without stripping essential moisture. It also helps control static and improve color uniformity, leaving hair looking brighter, shinier, and more refined after every use.\u003c\/p\u003e\n\u003cp data-start=\"641\" data-end=\"817\"\u003eWhether you're maintaining natural gray hair or enhancing silver and white tones, this shampoo helps keep your color fresh, luminous, and free from unwanted yellow reflections.\u003c\/p\u003e\n\u003ch3 data-section-id=\"ycgkk5\" data-start=\"819\" data-end=\"835\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"837\" data-end=\"1199\"\u003e✔ Neutralizes unwanted yellow and brassy tones\u003cbr data-start=\"883\" data-end=\"886\"\u003e✔ Ideal for white, silver, gray, and salt-and-pepper hair\u003cbr data-start=\"943\" data-end=\"946\"\u003e✔ Recommended for hair with 50% or more gray coverage\u003cbr data-start=\"999\" data-end=\"1002\"\u003e✔ Gently cleanses without over-drying\u003cbr data-start=\"1039\" data-end=\"1042\"\u003e✔ Promotes a more uniform, balanced tone\u003cbr data-start=\"1120\" data-end=\"1123\"\u003e✔ Enhances shine and softness\u003cbr data-start=\"1152\" data-end=\"1155\"\u003e✔ Leaves hair looking brighter and healthier\u003c\/p\u003e\n\u003ch3 data-section-id=\"1qmgibc\" data-start=\"1201\" data-end=\"1214\"\u003eIdeal For\u003c\/h3\u003e\n\u003cul data-start=\"1216\" data-end=\"1368\"\u003e\n\u003cli data-section-id=\"kd7qyu\" data-start=\"1216\" data-end=\"1235\"\u003eNatural gray hair\u003c\/li\u003e\n\u003cli data-section-id=\"1w1k2ch\" data-start=\"1236\" data-end=\"1259\"\u003eWhite and silver hair\u003c\/li\u003e\n\u003cli data-section-id=\"1ngymd5\" data-start=\"1260\" data-end=\"1282\"\u003eSalt-and-pepper hair\u003c\/li\u003e\n\u003cli data-section-id=\"95bzsy\" data-start=\"1283\" data-end=\"1333\"\u003eMaintaining cool-toned hair between salon visits\u003c\/li\u003e\n\u003cli data-section-id=\"1az1joc\" data-start=\"1334\" data-end=\"1368\"\u003eEliminating yellow or dull tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1qw4ccu\" data-start=\"1370\" data-end=\"1384\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"1386\" data-end=\"1545\"\u003eApply to wet hair and massage gently into the scalp and lengths. Leave on for \u003cstrong data-start=\"1464\" data-end=\"1479\"\u003e2–5 minutes\u003c\/strong\u003e, depending on the desired level of toning, then rinse thoroughly.\u003c\/p\u003e\n\u003cp data-start=\"1547\" data-end=\"1624\"\u003eFor enhanced toning results, use regularly or as recommended by your stylist.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1upaefh\" data-start=\"1626\" data-end=\"1671\"\u003eProfessional Care for Beautiful Gray Hair\u003c\/h3\u003e\n\u003cp data-start=\"1673\" data-end=\"1875\"\u003eJanMarc Professional Lightening Shampoo helps preserve the beauty of gray, silver, and white hair by neutralizing unwanted warm tones while promoting shine, softness, and a naturally radiant appearance.\u003c\/p\u003e\n\u003cp data-start=\"1877\" data-end=\"1913\"\u003e\u003cstrong data-start=\"1877\" data-end=\"1893\"\u003eNet Content:\u003c\/strong\u003e 250 ml \/ 8.45 fl oz\u003c\/p\u003e","brand":"JanMarc Texas","offers":[{"title":"Default Title","offer_id":45611538251833,"sku":"6.10372E+11","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/4831\/1865\/files\/7202A0CC-97C6-490A-80B1-A802C311FCB1.png?v=1774055761","url":"https:\/\/www.shopjanmarcprofessional.com\/products\/platinum-lighting-shampoo","provider":"JanMarc Professional","version":"1.0","type":"link"}